Digital Signage or Narrowcasting?
Once the differences between digital signage and narrowcastig were explained. Now you can say that those terms, as synonyms, are used interchangeably. The international market often speaks of Digital Signage, whereas the term Narrowcasting is often used in the Netherlands. Due to the international character of our organisation we us the term Digital Signage. That is, in any case, communicating via screens in specially selected locations. The messages and images are targeted to specific groups.
IBL-Software BV developed "Canvastix Signage Builder". A content management system focused on managing and controlling displays.
In the near future digital signage solutions will be as mainstream for an organisation as having a website. It's a logical extension of the existing intranet with the possibility to share information with the target audience via a push mechanism.
Read more on the Canvastix website.